If you are heading away on holiday over then next few weeks and you will be in the air when one of the matches takes place then you need not worry about missing any of the action. The British & Irish Lions tour is going to be broadcast live on Sport 24 to a global audience in the air and at sea.
Sport 24 is a 24 hour dedicated sports channel that is specifically produced by IMG Worldwide for the airline and cruise industries. Sport 24 have announced that they will be showing all nine of the Australian based matches of the Lions tour including all three test matches against the Wallabies.
The senior vice president of IMG Media said “The British & Irish Lions has a unique place in world rugby and the tours only happen once every four years so we are delighted to be offering passengers across the world the opportunity to see the team live in the air and at sea.”
The CEO of southern hemisphere rugby body SANZAR added “This broadcast partnership is an exciting new development for sport content. The British & Irish Lions Tour commands immense interest across the globe and we are thrilled to have a platform in Sport 24 to showcase all the games live to fans at 30,000 feet or cruising the oceans of the world. This is a first for rugby union as never before have travellers been able to watch live games in this manner.”
The British & Irish Lions play three test matches against the Qantas Wallabies on 22nd and 29th June, and 6th July.